{"id":14145,"date":"2022-10-25T13:06:53","date_gmt":"2022-10-25T05:06:53","guid":{"rendered":"https:\/\/girimu.com\/2022\/10\/25\/hati-hati-membranding-sekolah-bisa-blunder-bagi-marketing-pwmu-co\/"},"modified":"2022-10-25T13:06:53","modified_gmt":"2022-10-25T05:06:53","slug":"hati-hati-membranding-sekolah-bisa-blunder-bagi-marketing-pwmu-co","status":"publish","type":"post","link":"https:\/\/girimu.com\/?p=14145","title":{"rendered":"Hati-Hati\u00a0Membranding Sekolah, Bisa Blunder bagi Marketing | PWMU.CO"},"content":{"rendered":"<div>\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"656\" src=\"https:\/\/pwmu.co\/wp-content\/uploads\/2022\/10\/Nasrulloh-3.jpeg\" alt=\"\" class=\"wp-image-262148\" srcset=\"https:\/\/pwmu.co\/wp-content\/uploads\/2022\/10\/Nasrulloh-3.jpeg 981w, https:\/\/pwmu.co\/wp-content\/uploads\/2022\/10\/Nasrulloh-3-300x201.jpeg 300w, https:\/\/pwmu.co\/wp-content\/uploads\/2022\/10\/Nasrulloh-3-150x100.jpeg 150w, https:\/\/pwmu.co\/wp-content\/uploads\/2022\/10\/Nasrulloh-3-768x514.jpeg 768w, https:\/\/pwmu.co\/wp-content\/uploads\/2022\/10\/Nasrulloh-3-750x502.jpeg 750w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\"\/><figcaption>Narasumber Muhammadiyah Teachers Forum Summit di Surabaya,\u00a0Ahad\u00a0(23\/10\/2022).\u00a0Dari kiri: Suko Widodo, Nasrullah, dan Sudarusman. Hati-Hati\u00a0Membranding Sekolah, Bisa Blunder bagi Marketing. (Istimewa\/PWMU.CO)<\/figcaption><\/figure>\n<p><strong>PWMU.CO<\/strong>\u00a0\u2013\u00a0Hati-Hati\u00a0Membranding Sekolah, Bisa Blunder bagi Marketing. <em>Marketing<\/em>\u00a0dan\u00a0<em>branding<\/em>\u00a0kembali menjadi topik menarik di lingkungan sekolah Muhammadiyah. Di era disruptif seperti saat ini, persaingan sekolah untuk memperoleh perhatian publik harus dilakukan langkah kreatif mengikuti perkembangan teknologi informasi.\u00a0<\/p>\n<p>Namun demikian, tidak semua strategi yang sukses dilakukan oleh sebuah sekolah akan sukses pula diterapkan di sekolah lain.\u00a0<\/p>\n<p>Demikian salah satu\u00a0pandangan\u00a0yang mengemuka ketika dua pakar komunikasi menjadi narasumber di Muhammadiyah Teachers Forum Summit (MTFS) di Surabaya,\u00a0Ahad\u00a0(23\/10\/2022).\u00a0<\/p>\n<p>Kaprodi Komunikasi <a href=\"https:\/\/www.umm.ac.id\" target=\"_blank\" rel=\"noreferrer noopener\">Universitas Muhammadiyah Malang<\/a> (UMM), <a href=\"https:\/\/pwmu.co\/tag\/nasrullah\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nasrullah<\/a> dan dosen Komunikasi Universitas Airlangga Suko Widodo\u00a0menjadi\u00a0narasumber diskusi. Diikuti lebih 200 peserta guru SMA Muhammadiyah se-Indonesia\u00a0acara ini\u00a0dipandu moderator Sudarusman,\u00a0Kepala SMA\u00a0Muhammadiyah\u00a010\u00a0Surabaya.<\/p>\n<p>Ketua Umum Pimpinan Pusat Forum Guru Muhammadiyah (FGM), M Pahri mengatakan urgensi mengangkat strategi\u00a0<em>marketing<\/em>\u00a0mengingat tantangan sekolah swasta tak hanya soal kualitas. \u201cPara guru harus bisa membaca pasar dan secara kreatif menjadikannya sebagai bagian dari strategi marketing,\u201d ungkapnya.<\/p>\n<h4><strong>Membanggun Kebanggaan Sekolah<\/strong><\/h4>\n<p>Nasrullah mengemukakan tidak hanya\u00a0<em>marketing<\/em>, sekolah harus melakukan\u00a0<em>branding<\/em>\u00a0secara cerdas. Jika\u00a0<em>marketing<\/em>\u00a0dilakukan untuk kepentingan jangka pendek yang menghasilkan respon dan penjualan, maka\u00a0<em>branding<\/em>\u00a0lebih berjangka panjang untuk membangun kesetiaan dan menarik emosi.\u00a0<\/p>\n<p>\u201cTugas sekolah adalah bagaimana membangun kebanggaan publik internal sekaligus kekaguman bagi publik eksternal. Jika guru dan murid sudah bangga dengan sekolahnya, dan orang luar terkagum-kagum memandang kita, maka di situ tugas\u00a0<em>branding<\/em>\u00a0telah berjalan,\u201d terang Nasrullah yang juga\u00a0<em>founder<\/em>\u00a0Center of Excellent School of Creative Digital Communication UMM ini.\u00a0<\/p>\n<p><em>Brand<\/em>\u00a0yang kuat akan memunculkan loyalitas, dengan demikian lebih mudah untuk melakukan\u00a0<em>marketing<\/em>. Untuk itu, lanjut Nasrullah, sekolah harus kreatif menemukan\u00a0<em>differentiation<\/em>\u00a0dan\u00a0<em>positioning<\/em>\u00a0untuk menentukan segmentasi yang akurat.\u00a0<\/p>\n<p>\u201cSalah satu caranya adalah melakukukan\u00a0<em>social media monitoring<\/em>\u00a0dan\u00a0<em>social listening<\/em>,\u201d tambahnya.\u00a0<\/p>\n<p>Di era digital sekarang pemanfaatan media sosial menjadi keniscayaan. Namun saran Nasrullah harus tetap\u00a0berhati-hati memilih strategi bermedsos. Dengan komunikasi yang unik dan menarik akan dapat\u00a0<em>branding<\/em>\u00a0lebih mudah. Namun jika salah, justru akan menjadi blunder bagi sekolah.<\/p>\n<p>Baca sambungan di halaman 2: <strong>Membaca Anak Muda<\/strong><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/pwmu.co\/262147\/10\/25\/hati-hati-membranding-sekolah-bisa-blunder-bagi-marketing\/\">sumber berita<\/a> by <a href=\"\">[pwmu.co]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Narasumber Muhammadiyah Teachers Forum Summit di Surabaya,\u00a0Ahad\u00a0(23\/10\/2022).\u00a0Dari kiri: Suko Widodo, Nasrullah, dan <a class=\"read-more\" href=\"https:\/\/girimu.com\/?p=14145\" title=\"Hati-Hati\u00a0Membranding Sekolah, Bisa Blunder bagi Marketing | PWMU.CO\" itemprop=\"url\"><\/a><\/p>\n","protected":false},"author":8,"featured_media":14146,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":"","footnotes":""},"categories":[440,439],"tags":[],"newstopic":[],"ppma_author":[2322],"class_list":["post-14145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-muhammadiyah-news-network","category-pwmu-co"],"authors":[{"term_id":2322,"user_id":8,"is_guest":0,"slug":"pwmu-co","display_name":"PWMU CO","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/5f15f1d1322b4c7ebbc526efeb445a60ad49b675f17de7d9b1484949e600541a?s=96&d=mm&r=g","author_category":"","first_name":"PWMU","last_name":"CO","user_url":"","job_title":"","description":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/girimu.com\/index.php?rest_route=\/wp\/v2\/posts\/14145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/girimu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/girimu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14145"}],"version-history":[{"count":0,"href":"https:\/\/girimu.com\/index.php?rest_route=\/wp\/v2\/posts\/14145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=\/wp\/v2\/media\/14146"}],"wp:attachment":[{"href":"https:\/\/girimu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14145"},{"taxonomy":"newstopic","embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fnewstopic&post=14145"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/girimu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=14145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}